Why Every Publisher Needs an Editorial Calendar

Writers are the worst procrastinators; it’s been scientifically proven. It is not because we are lazy, but because we thrive under pressure. Generally, we like spontaneity and despise failure. We are inspired when the Muse comes to play, but the Muse might not be there to– I don’t know–pay bills or make deadlines or keep track of our ideas or make sure we promote our work on time.  This is why writers need editors.

Praise thee editors for being sane, responsible level-headed people with a knack for editing and organization. They are big picture people who understand the value of a calendar to track down success. But for those of us who are our own editors, this is why we too need editorial calendars.

An editorial calendar is a simple but essential tool for all bloggers, publishers, editors and writers. It is a map of the future for your publication. It usually includes major categories and segments to cover on a weekly or monthly basis, major events and dates you plan to incorporate in your publication, theme based coverage or series and possibly sponsored content.

Unconvinced you need one? Well, in case the muse ever goes missing, here are 9 other reasons to keep one.

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Image Credit: Julie via Flickr

 

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